Transforming user experiences with innovation and design excellence – award-winning multidisciplinary designer specializing in health, defense, and federal domains.
Elizabeth Porter is a seasoned Innovation Designer with over 17 years of experience delivering impactful, human-centered solutions. She most recently served as an Innovation Designer at IBM, where she led design thinking engagements, synthesized user research to identify unmet needs, and scoped pilot solutions that aligned technology with client business objectives.
During her time at IBM, Elizabeth focused heavily on federal health and defense projects, conducting user testing to inform iterative design and unlock broader applications of IBM’s technology platforms. Earlier in her career, she was embedded at the U.S. Department of Health and Human Services (HHS), where she led the HHS.gov homepage redesign in March 2020.
She is a Certified Usability Analyst, ICAgile Certified Professional, and holds UX certification from the Nielsen Norman Group, as well as a specialization in Design Thinking and Innovation from UVA Darden Executive Education. Her multidisciplinary background spans interaction design, brand identity, motion graphics, and illustration. Past employers include Booz Allen Hamilton, BET, Al Jazeera, and Marriott .
Expertise
Strategic Design
Uses Enterprise Design Thinking to help large organizations solve complex problems, innovate, and drive change at scale. Highly skilled at facilitating work shops and encouraging collaboration across multiple stakeholder teams.
UX Design
Works iteratively to craft responsive and Human-Centered Design (HCD) Experiences. Experience conducting usability tests, persona building, and journey mapping.
Visual Design
Creates style guides and brand guidelines. Comfortable working within design systems and developing new components. Develops new logos and publication designs. Develops mood and inspiration boards.
Branding
Develops new logos and identity design and Brand guidelines.
Motion Design
Gives ideas life through motion graphics for tv, film and digital platforms.
Illustration
Creates custom hand drawn illustrations to convey complex ideas, in a variety of styles. Including style frames for motion design.
Education
BFA Communication Arts, Virginia Commonwealth University
Certifications
Intermediate Illustration and Design Frame Creation (Illustration for Motion), School of Motion, January 2021
Specialization in Design Thinking and Innovation, University of Virginia, Darden School Foundation, March 2020
ICAgile Certified Professional (ICP) Certification, ICAgile Certified Training, June 2019
User Experience Design Circuit, General Assembly, December 2018
Certified Usability Analyst, Human Factors International, June 2018
Awards
American In-House Design Award for 106 & Park Truck Wrap, Graphic Design USA