Resume

IBM, Advisory Innovation Designer,
Market Design Lead, 2024        
2021-2025 | Pittsburgh, PA

Led UX and customer / user journey design for prioritized use cases and MVPs. Synthesized research, client insights and requirements to craft user experiences that connect people in meaningful, enduring ways with products, services and brands. Applied information architecture, research and evaluation in user design. Facilitated and led design sessions with clients and IBM team, using contemporary methods and tools.
Served as the Federal Market Design Lead representing the Federal market at the Americas level and worldwide.

Federal Market Design Lead (Concurrent Role)
Americas and Global | 2024

  • Represented federal design needs globally, fostering design quality and community engagement.

  • Supported design operations and advocated for accessibility and customer-focused design strategies.

  • Developed Design Partner Initiative to ensure all early career designers had a senior designer to support and partner with them

Booz Allen Hamilton, UX, Branding and Visual Designer,
Design team lead      
2017 - 2021 | Washington, DC

Worked at HHS supporting ASPA Digital (part of the office of the Assistant Secretary for Public Affairs) as the lead designer. Gathered user and project requirements to create wireframes, prototypes and final designs using Sketch and InVision. Developed style guides and user flows for user-centered, 508 compliant, responsive designs for websites. Mentored junior designers and oversaw the quality and direction of work. Worked on a Continuous Innovation Scrum team using agile methodologies.
Prior to the lead designer promotion, I worked as a senior designer doing design for not just websites but also motion design for social media platforms for public awareness and engagement campaigns.

 

KLNB Retail, Graphic Designer                                                              
2017 – 2017 | Washington, DC                                                    

  • Designed marketing materials (including logos, maps, site plans) for print & web

  • Used dreamweaver and constant contact to create and distribute email campaigns.

RT America, Motion Designer                                              
2014 – 2017 | Washington, DC

  • Designed on-air news graphics to meet producer specifications.

  • Created logos, show opens, infographics, packages and specials.

     

Education

BFA Communication Arts, Virginia Commonwealth University, 2007

 

Experience Summary

Elizabeth is a seasoned Innovation Designer with over 17 years of experience in design. While at IBM, she specialized in user-centered solutions and led cross-functional teams across industries, particularly healthcare and defense. Her work spanned the entire design process—from conducting research to identify user needs and market trends, to prototyping and iterating based on feedback through interviews and design thinking workshops—all while aligning solutions with business goals.

At IBM, she was a strong advocate for design thinking and excelled in facilitating workshops both in-person and virtually, fostering a collaborative culture of innovation with stakeholders. Within the Client Engineering team, she worked in a pre-sales environment to understand customer pain points and align technology with business needs. She partnered with clients and technical teams to identify gaps and opportunities to enhance workflows through automation and AI.

Elizabeth also brings a robust background in visual and motion design, with expertise in branding, identity development, and multimedia content creation—including logos, concepts, thumbnails, mood boards, video, and animation. Proficient in tools such as Figma, Adobe Creative Suite, Keynote, Final Cut, and Cinema 4D, she continues to use her technical skills to craft compelling and impactful visual stories.

 
Skills

Design
Strategic Design • AI Design • UX Research • UI/Interaction Design • Agile Development • Journey Mapping • Information Architecture • Wireframing • Prototyping • Usability Testing • Data Analysis • Motion • Data Visualization • Accessibility • 508 Compliance • Art Direction • Identity Systems • Print • Illustration

 

Software

Figma • Mural • Miro • Adobe CC (Photoshop, Illustrator, After Effects, InDesign) • Jira

Training and Certifications

  • UX Certificate, Nielsen Norman Group, April 2021

  • Intermediate Illustration and Design Frame Creation (Illustration for Motion), School of Motion, January 2021

  • Specialization in Design Thinking and Innovation, University of Virginia, Darden School Foundation, March 2020

  • ICAgile Certified Professional (ICP) Certification, ICAgile Certified Training, June 2019

  • User Experience Design Circuit, General Assembly, December 2018

  • Certified Usability Analyst, Human Factors International, June 2018